Southeast Asia eCommerce from Insiders' views.

aCommerce, the regional end-to-end eCommerce service provider for retailers in Southeast Asia, released its Mobile Commerce Case Study with LINE Thailand.

The Case Study reveals important insights into Thai mobile purchasing behavior through an analysis of the LINE 'Flash Sale' campaign-an exclusive product offering available for a short period of time using the country's most popular social messaging app, which boasts 22 million users.

The case study doesn't reveal the total sold out units of each category, the total buyers, payment method ratio, so we have to consider to find the real insights.

As several executives from Lazada, DealFish (Now OLX), Tarad always informed that bank transfer plays an important role in Thailand.

Perhaps in the top two and three tier cities people don't use bank transfer that much, but it wont disappear.

Apple comes after with 45%. Most views on average came from Samsung users => as Samsung mobile's screen is usually bigger than iPhone's screen.

Mobile is critical for viewing but desktop still plays a major role in purchases in Thailand with only 5% viewing on desktop but 42% of all transactions made on desktop and or PCs. I'm reaching to Line Thailand executives to have more insights about their data, and will update this post when I have the answers.