Social Media Marketing in Thailand, The Coca-Cola System in Thailand, led by Mr. Veera Akaraputhiporn, Director, The Coca-Cola Foundation Thailand (back row, 4th from left), and the Utokapat Foundation under Royal Patronage of H.M. The King, led by Dr. Royol Chitradon, Director and Secretary-General (back row, 3rd from right), mobilized more than 700 Positive Energy with Coca-Cola volunteers, including consumers from around Thailand, Coca-Cola system employees, officers from partner organizations and community members to enhance and develop water resources in Ban Limthong and nearby communities in the Nangrong District of the Buriram province.
Part of the objective of the activity was to also educate and create brand awareness of the importance of water and community water resource management. This activity was the latest demonstration of Coca-Cola’s water stewardship commitment to safely return to communities and nature an amount of water equivalent to what Coca-Cola uses in all beverages and production by 2020, under the company’s RAKNAM Program which has benefited more than one million Thais.
From left to right:
Back row
- Mr. Somchit Mahingsadej, Head of Nong Bode District
- Ms. Petcharat Phumas, Senior District Officer of Nangrong District
- Mrs. Sanit Thipnangrong, Head of Ban Limthong Community Water Management
- Mr. Veera Akaraputhiporn, Director, The Coca-Cola Foundation Thailand
- Ms. Budsayada Youngfhuengmontra, Director and Secretary General, The Coca-Cola Foundation Thailand
- Dr. Royol Chitradon, Director and Secretary-General, Utokapat Foundation under Royal Patronage of H.M. The King
- Dr. Royboon Rassameethes, Director and Deputy Secretary-General, Utokapat Foundation under Royal Patronage of H.M. The King
- Mr. Dhongchai Siridhara, Public Affairs and Communications Director, ThaiNamthip Ltd
Front row
Positive Energy with Coca-Cola volunteers from Grien Fiction movie
- Mr. Kittisak Patomburana (Jack)
- Mr. Purim Rattanaruangwattana (Pluem)
- Mr. Krissanapoom Pibulsonggram (JJ)
- Mr. Pattdon Jan-ngern (Fiat)
About the Coca-Cola System in Thailand
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 62 provinces of Thailand, and Haad Thip Public Company Ltd serving 14 southern provinces. The Coca-Cola system’s portfolio of beverages in Thailand includes Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy and Namthip.
The Coca-Cola Foundation Thailand
The Coca-Cola Foundation Thailand was established in 2003 by Coca-Cola (Thailand) Ltd., Thai Namthip Ltd., and Haad Thip Plc. It has undertaken a wide range of community initiatives designed to improve the lives and livelihoods of Thai communities in a sustainable manner. In cooperation with local, regional and global partners, the Foundation is focused on water stewardship, education, environmental protection and conservation as well as disaster preparedness and relief.
Positive Energy with Coca-Cola Program
The Coca-Cola system in Thailand has been enabling consumer facilitating volunteer activities in Thailand for many years, growing its volunteer network, the breadth of partners and the number of community programs supported under ‘Positive Energy with Coca-Cola Program’. It is a sustainable volunteering program, made up of Thai people across the country, with the aim of building a better tomorrow … even better.
For more information (Media only):
Coca-Cola (Thailand) Ltd
Krobkeaw Panyarachun Tel. 02-835-1482 pkrobkaew@coca-cola.com
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