Mapping Content Buying Cycle

Nowadays the marketers tend to focus on the online media. 

Mapping Content Buying Cycle is an initial direction to create contents in order to build Digital User Experience and to promote their products on the online world. 

So in order to festinate end users and reach the marketer’s objectives, online media like SEO, Banner ad, mobile ad, KOL or website are very important – Don’t you think so ?

Mobile Ads Spending in China

World wide's market share of advertising on Google, including Thailand, is around 96%.

Whereas in China has less than that. However Google still have luck in the 1st quarter in China since the report said that there was more than 1 million US dollar spending on Admob which Google already tookover from Admob itself. 

So this means Google still have some space in China Online Market Share

Connect by Image Content Marketing

In the digital era, apart from verbal communication, we can also use images representing what the deliverer would say, such as video clip, presentation, Twitter, facebook, etc. Since it would be more clarify and easily understanding.

Credit: Adways Labs Thailand

Facebook AD is one of the most popular online marketing tools

Facebook AD is one of the most popular online marketing tools to promote Fan Page or Campaign.
In order to reach the target and to meet objectives of each campaign, the marketers should to specify target’s demography and interest. Besides don’t forget to choose the properly ad. In Thailand we mostly use 5 types of Facebook Ad

Credit: AdwaysLabs Thailand

Digital and Mobile in Cambodia (2nd Edition, Oct 2012)

We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012) from We Are Social Singapore

The Infographic from We Are Social (Asia), reports that currently the number of Internet users in Cambodia has grow up to 2.47 million and Mobile users are up to 131% (19.6 million). However surprisingly social media like Facebook ads Planner is used up to 690,520 times per month. It's possibly because over 64% of Internet users aged less than 30 years.

Credit: We Are Social, AdwaysLabs Thailand's Fan Page